As a part of the districts association itself we are very eager to represent the values of the whole community in their best way, as we also have the feeling what the most needs are as well. Finding a first base as branding with an iconic logo and some according colors.
The goals of a districts association being the community itself most of the time our small research revealed that also the architectural environment built around and the diversity of the people living here are the base we did an initial quick brand on. Community, Buildings, Diversity.
Colors like green, yellow and blue that we took from the initial logo & from the already set foundation that we refracted into some more shades and a circled jacket.